liiteguard product launch
CHALLENGE
Develop a high-end narrative that seamlessly combines brand awareness with a product launch. The production should captivate attention rather than serve as tactical material.
INSIGHT
People value functionality and seek quality products that enhance and bring joy to their running experience.
IDEA
Create a video showcasing the jacket’s features in various weather conditions while weaving LiiteGuard’s core brand values into the story.
RESULTS
Achieved 13,000+ organic views and a healthy CTR in top-funnel paid campaigns over more than three weeks.
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MAXIM collab
Photo and video material of the ambassadors from POW in collaboration with Maxim.
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