ARCTIC OUTDOOR
At Arctic Outdoor, I developed the brand’s visual identity and executed a successful go-to-market strategy, including impactful product launches.
My work involved creating email flows, campaign emails, and paid marketing content while balancing brand storytelling with performance-driven campaigns. By focusing on authentic, high-quality content and aligning the brand with its founder, we built credibility and a narrative of trust that resonated with the audience.
SHOW THE PRODUCT
In connection with the production of USP videos for our various products, we decided to transform an old barn into our “workshop.” The result was that we could easily create relevant content about the products, while also linking it to other brand stories. This allowed us to build a recognizable visual identity across multiple productions and channels.